A BOLD LEAP INTO A NEW IDENTITY
Client ABrightLab | Services Brand Strategy, Visual Identity, Collaterals
Bridging innovators and talent through a dual-axis brand strategy and bold, minimalist visual identity.
STEP 01
Audit &Insights
ZestIOT's legacy branding felt disjointed, failing to reflect their IoT expertise. In IoT, clarity is currency, so we mapped gaps between ZestIOT’s brand and global market objectives. Then, we conducted in-depth workshop sessions to understand core values, vision and define core differentiators.
STEP 02
BRAND Strategy
We conducted surveys and gathered input from both leadership and staff to identify day to day brand touchpoints. A comprehensive brand positioning strategy and messaging framework aligned with ZestIOT's global objectives was developed.
Based on this, we crafted simple yet impactful statements that captured their innovative and reliable brand persona across all communications.
VISUAL IDENTITY
BEFORE
VISUAL IDENTITY
AFTER
VISUAL IDENTITY
BRAND GUIDELINES
We went bold in making complete visual language for ZestIOT. The guidelines for visuals and messaging were applied across brand collaterals.
FINAL IDENTITY
WEBSITE
The new brand identity successfully enabled partner agencies (The Outside Edge for lead generation and Kwality for social media) to maintain consistent brand communication across all channels.
BRAND IN ACTION
EXHIBITION
BRAND IN ACTION
RESULTS
The impact of our comprehensive branding efforts was transformative for ZestIOT. The visual identity system and clear guidelines maintained brand consistency across agencies. The implementation, spanning digital platforms and print materials, created a unified brand presence that successfully supported ZestIOT's global market entry.
This strategic rebranding played a crucial role in ZestIOT's successful international expansion, receiving enthusiastic feedback from all stakeholders and clients.
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