UNIFYING A
DISTRIBUTED WORKFORCE
Client Argenbright Group | Services Brand Strategy, Visual Identity, Collaterals
Narratives for a United States-based, people-first platform, creating a comprehensive system that could scale with their growth.
STEP 02
BRAND Strategy
Our brand architecture focused on creating a minimalist yet adaptable system, with systematic nomenclature guidelines, a consistent writing style and tone of voice, and a clear hierarchy for all visual brand elements.
onthejob
We preserved and enhanced the original mark while building a comprehensive logo system with primary and secondary variations, including versions with and without the company name, alongside flexible layout guidelines that could adapt to various applications.
STEP 01
Audit & Insights
Growth demands consistency. Every pixel must tell the same story. We needed to transform onthejob's enterprise B2B brand identity while ensuring it resonates with both corporate clients and hourly wage workers - the platform's end users.
STEP 03
IDENTITY DESIGN
FLUX&FOUND X TENOVIA
onthejob
We developed comprehensive brand guidelines for messaging and visuals, with project partner Tenovia handling web design and social media implementation for onthejob.
Explore more projects :
