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Where Ideas become Ventures

Client ABrightLab | Services Brand Strategy, Visual Identity, Collaterals

Bridging innovators and talent through a dual-axis brand strategy and bold, minimalist visual identity.

ABrightLab Cover Image

STEP 01

Audit &Insights

ABIL Brand Strategy Outcomes

Following a website audit and initial workshop for Argenbright Innovation Labs, we worked to establish a clear vision by identifying key stakeholders and defining the brand personality for this socially responsible workplace technology company.

ABrightLab Purpose Vision Mission

STEP 02

Dual-Axis Strategy

Our brand strategy revealed differing perceptions: executives saw ABIL as a lab, while talent viewed it as a standard tech company.

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Our internal strategy targeted developers and designers seeking impactful work. The external strategy highlighted technical experiences and solution effectiveness.

ABIL Visual Identity Options

We went through a few iterations to decide which parts of the existing brand identity needed an overhaul.

STEP 03

FINAL IDENTITY

ABIL Image References
ABrightLab Brand Guidelines

FLUX&FOUND X TENOVIA

ABRIGHTLAB

ABrightLab Email Signature

We developed comprehensive brand guidelines for messaging and visuals, with project partner Tenovia handling web design and social media implementation for Argenbright Innovation Lab.

Image by Jeremy Perkins

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